The collection and use of personal data from users of our website are carried out exclusively in compliance with the data protection laws of the Federal Republic of Germany. Below we inform you about the type, extent, and purpose of the collection and use of your personal data. You can access this privacy policy on our website at any time.
Data Controller: InstinctOne UG Tom Alexander Knüppel Süderstraße 5G 24568 Kaltenkirchen Germany
Types of processed data:
- Inventory data (e.g., names, addresses, payment methods).
- Contact details (e.g., email, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of affected persons: Visitors and users of the online offer (hereinafter also referred to collectively as “users”).
Purpose of processing:
- Provision of the online offer, its functions, and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Audience measurement/marketing.
Terminology used: “Personal data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and includes virtually any handling of data.
“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
“Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
Relevant legal bases: In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
Security measures: We take appropriate technical and organizational measures to ensure a level of protection commensurate with the risk, in accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons.
The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input, transfer, ensuring availability, and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, the deletion of data, and the response to data threats. Additionally, we consider the protection of personal data already in the development or selection of hardware, software, and procedures, according to the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
Cooperation with processors and third parties: If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them, or otherwise grant them access to the data, this is done only on the basis of legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, is required for contract fulfillment according to Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called “processing agreement,” this is done on the basis of Art. 28 GDPR.
Transfers to third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this is done only if it is to fulfill our (pre)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or let the data be processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
Rights of the data subjects: You have the right to request confirmation as to whether the relevant data is being processed and to information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to demand a restriction on the processing of the data.
You have the right to demand that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to request their transmission to other responsible parties.
You also have the right to file a complaint with the competent supervisory authority pursuant to Art. 77 GDPR.
Right of revocation: You have the right to revoke consents granted pursuant to Art. 7 para. 3 GDPR with effect for the future.
Right to object: You can object to the future processing of the data concerning you according to Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.
Cookies and right to object to direct advertising: “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart in an online shop or a login status can be stored. Cookies are referred to as “permanent” or “persistent” if they remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. Likewise, the interests of users used for range measurement or marketing purposes can be stored in such a cookie. “Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, this is called “first-party cookies”).
We can use temporary and permanent cookies and clarify this in the context of our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer can be used.
Deletion of data: The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years according to § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, the storage takes place in particular for 7 years according to § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents related to electronically supplied services, telecommunications, radio and television services which are provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.
Business-related processing: Additionally, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history) from our customers, prospects, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.
Order processing in the online shop and customer account: We process the data of our customers in the context of the order processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.
The processed data includes inventory data, communication data, contract data, payment data, and the persons affected by the processing include our customers, prospects, and other business partners. Processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery, and customer services. Here we use session cookies for storing the contents of the shopping cart and permanent cookies for storing the login status.
Processing is based on Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The information marked as necessary is required for the establishment and fulfillment of the contract. We disclose the data to third parties only within the scope of delivery, payment, or within the scope of legal permissions and obligations to legal advisors and authorities. The data is processed in third countries only if it is necessary for the fulfillment of the contract (e.g., on customer request at delivery or payment).
Users can optionally create a user account, in particular by viewing their orders. During the registration process, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data regarding the user account will be deleted, subject to their retention for commercial or tax reasons according to Art. 6 para. 1 lit. c GDPR. Data in the customer account remains until its deletion with subsequent archiving in the case of a legal obligation. It is the responsibility of the users to secure their data upon termination before the end of the contract.
As part of the registration and re-registration and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary for the pursuit of our claims or there is a legal obligation according to Art. 6 para. 1 lit. c GDPR.
The deletion takes place after the expiration of statutory warranty and comparable obligations, the necessity of the storage of the data is reviewed every three years; in the case of the legal archiving obligations, the deletion takes place after their expiration (end of commercial law (6 years) and tax law (10 years) retention obligation).
Administration, Financial Accounting, Office Organization, Contact Management
At InstinctOne UG, located at Süderstraße 5G, 24568 Kaltenkirchen, Germany, managed by Tom Alexander Knüppel, we process data as part of administrative tasks, as well as the organization of our operations, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of providing our contractual services. The processing bases are Article 6(1)(c) GDPR and Article 6(1)(f) GDPR. This processing affects customers, prospects, business partners, and website visitors. The purpose and our interest in processing lie in administration, financial accounting, office organization, data archiving, i.e., tasks that serve to maintain our business activities, perform our tasks, and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.
We disclose or transmit data to the financial administration, consultants, such as tax advisors or auditors, as well as other fee offices and payment service providers.
Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for later contact. These mostly company-related data are generally stored permanently.
Business Analyses and Market Research
In order to operate our business economically, to recognize market trends, and to understand the desires of contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Article 6(1)(f) GDPR, with the affected individuals being contractual partners, interested parties, customers, visitors, and users of our online offer.
The analyses are carried out for the purpose of business evaluations, marketing, and market research. We can take into account the profiles of registered users with information, e.g., on their services used. The analyses serve us to increase user-friendliness, optimize our offer, and for business efficiency. The analyses are for us alone and are not disclosed externally, provided they are not anonymous analyses with aggregated values.
If these analyses or profiles are personal, they will be deleted or anonymized upon user cancellation, otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general trend determinations are created anonymously wherever possible.
Participation in Affiliate Partner Programs
Within our online offer, based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer according to Article 6(1)(f) GDPR), we use standard tracking measures as far as they are necessary for the operation of the affiliate system. Below, we inform users about the technical background.
The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or services of third parties are offered after a contract conclusion). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.
In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available with us, subsequently perceive the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values that can be set as part of the link or otherwise, e.g., in a cookie. The values include in particular the initial website (referrer), time, an online identifier of the website operator on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values such as advertising material ID, partner ID, and categorizations.
With the online identifiers of the users, we use pseudonymous values. That is, the online identifiers themselves do not contain personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer, took up the offer, i.e., concluded a contract with the provider. However, the online identifier is personal insofar as the partner company and also we have the online identifier together with other user data. Only in this way can the partner company tell us whether the user has taken up the offer and we, for example, can pay out the bonus.
Registration Function
Users can create a user account. During the registration process, users are provided with the required mandatory information and processed for the purpose of providing the user account according to Article 6(1)(b) GDPR. The processed data includes in particular the login information (name, password, and an email address). The data entered during registration are used for the purposes of using the user account and its purpose.
Users may be informed by email about information relevant to their user account, such as technical changes. If users have canceled their user account, their data regarding the user account will be deleted, subject to a legal retention obligation. It is the responsibility of the users to save their data upon cancellation before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the pursuit of our claims or there is a legal obligation according to Article 6(1)(c) GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.
Comments and Contributions
When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests within the meaning of Article 6(1)(f) GDPR for 7 days. This is for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we can be prosecuted for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process user data for the purpose of spam detection based on our legitimate interests according to Article 6(1)(f) GDPR.
The data provided in the comments and contributions are stored by us permanently until the user objects.
Contacting Us
When contacting us (e.g., via contact form, email, telephone, or via social media), the user’s details for processing the contact inquiry and its handling according to Article 6(1)(b) GDPR are processed. User information can be stored in a Customer Relationship Management System (“CRM System”) or comparable inquiry organization.
We delete the requests if they are no longer required. We review the necessity every two years; furthermore, the legal archiving obligations apply.
Hosting and Emailing
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, emailing, security services, and technical maintenance services that we use for the purpose of operating this online offer.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospects, and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer according to Article 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion of order processing contract).
Collection of Access Data and Log Files
We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Article 6(1)(f) GDPR. Access data includes the name of the website accessed, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
Log file information is stored for security reasons (e.g., to investigate abuse or fraud) for a maximum period of 7 days and then deleted. Data whose further retention is required for evidential purposes are exempted from deletion until the respective incident has been finally clarified.
Online Presences in Social Media
We maintain online presences within social networks and platforms in order to communicate with customers, prospects, and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our Privacy Policy, we process users’ data as long as they communicate with us within social networks and platforms, e.g., write posts on our online presences or send us messages.
Cookies & Reach Measurement
Cookies are information that is transferred from our web server or third-party web servers to the user’s web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
We use “session cookies,” which are only stored for the duration of the current visit to our online presence (e.g., to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted if you have finished using our online offer and, for example, log out or close the browser.
Users are informed about the use of cookies in the context of pseudonymous reach measurement within the scope of this privacy policy.
If users do not want cookies stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
You can object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Article 6(1)(f) GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer, and to provide us with further services associated with the use of this online offer and the internet use. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We use Google Analytics only with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
For more information about Google’s data usage, settings, and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“How Google uses information from sites or apps that use our services”), http://www.google.com/policies/technologies/ads (“Advertising”), http://www.google.com/settings/ads (“Control the information Google uses to show you ads”).
Audience Targeting with Google Analytics
InstinctOne UG employs Google Analytics to display advertisements, served through Google and its partners, exclusively to users who have shown an interest in our online services or who possess certain characteristics (e.g., interests in specific topics or products determined by the websites they have visited) that we transmit to Google (known as “Remarketing” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we aim to ensure that our ads correspond to the potential interest of the users.
Google AdSense with Personalized Ads
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online services within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement, providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We utilize the AdSense service, which allows ads to be displayed on our website and we receive compensation for their display or other use. For these purposes, user data such as the click on an ad and the IP address of the users are processed, with the IP address being truncated by the last two digits. Therefore, the processing of the users’ data is pseudonymized.
We employ AdSense with personalized ads. Google draws conclusions about users’ interests based on the websites or apps they visit and the user profiles created in this way. Advertisers use this information to tailor their campaigns to these interests, which is beneficial for both users and advertisers. For Google, ads are personalized when collected or known data determines or influences ad selection. This includes, among other things, previous search queries, activities, website visits, the use of apps, demographic and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing, as well as targeting on customer match lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.
For more information on Google’s use of data, settings, and opt-out options, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Google Ads and Conversion Measurement
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online services within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement, providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing process Google “AdWords” to place ads in the Google advertising network (e.g., in search results, videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offer more selectively to present only ads that potentially match the users’ interests. If a user is shown ads for products he has been interested in on other online offers, this is called “Remarketing”. For these purposes, when our and other websites on which the Google advertising network is active are accessed, Google directly executes a code and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user’s device (instead of cookies, comparable technologies can be used). This file notes which websites the user has visited, what content he is interested in, and what offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visit time, and other information on the use of the online offer.
Furthermore, we receive an individual “Conversion Cookie”. The information obtained with the help of the cookie is used by Google to generate conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not receive any information that can personally identify users.
The users’ data is processed pseudonymously within the Google advertising network. That is, Google does not store and process, for example, the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That is, from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.
For more information on Google’s use of data, settings, and opt-out options, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Online Presence in Social Media
We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
Unless otherwise stated in our Privacy Policy, we process users’ data if they communicate with us within social networks and platforms, e.g., write posts on our online presences or send us messages.
Integration of Third-Party Services and Content
We use content or service offers from third-party providers within our online offer based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring web pages, visit time, and other information about the use of our online offer, as well as being linked to such information from other sources.
Vimeo
We may integrate the videos of the platform “Vimeo” by the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.
Privacy Policy: https://vimeo.com/privacy. We note that Vimeo may use Google Analytics and refer to the Privacy Policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=en) or Google’s settings for data usage for marketing purposes (https://adssettings.google.com/).
YouTube
We integrate the videos of the platform “YouTube” by the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
We integrate the function for detecting bots, e.g., when entering online forms (“ReCaptcha”) by the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Within our online offer, functions and content of the service Twitter, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include content such as images, videos, or texts and buttons with which users can express their favor regarding the content, subscribe to the authors of the content or our posts. If the users are members of the platform Twitter, Twitter can assign the call of the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement, providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).
Privacy Policy: https://twitter.com/privacy, Opt-Out: https://twitter.com/personalization.
Smartlook
In the context of our legitimate interest in a technically flawless online offer and its economically efficient design and optimization according to Art.6 Para. 1 lit.f GDPR, we use the analysis software Smartlook from Smartsupp.com s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic.
This tool captures movements on the observed web pages in so-called heatmaps. This allows us to recognize anonymously where visitors click and how far they scroll. This helps us to make our website better and more customer-friendly. The protection of your personal data is very important to us when using this tool. All data is collected without us being able to assign it to specific users. We can only understand how the mouse was moved, where clicked, and how far scrolled. Furthermore, the screen size of the device, the device type, information about the browser, the country from which access was made, and the preferred language are recorded. If personal data of you or third parties are displayed on a website, they are automatically hidden by smartlook. They are therefore not traceable for us). You can prevent the use of the Smartlook tool with a “Do Not Track header”. Then no data will be collected about your visit to our website. You must set your browser accordingly. Instructions in German can be found at: http://www.akademie.de/wissen/do-not-track-datenschutz. The Smartlook tool alone can also be deactivated using the opt-out switch at: Smartlook Opt-Out. The privacy policy of Smartlook can be found here: https://www.smartlook.com/de/privacy.
Taboola
Our websites also use technologies from Taboola Inc. (28 West 23rd St. 5th fl., New York, NY 10010, USA). Taboola sets cookies that are stored on your device and determine which of our pages you visit to point out further, possibly also interesting content and to play out usage-based advertising. Taboola collects information about your browser, your anonymized (truncated by the last octet) IP address. The cookie enables us to create pseudonymous usage profiles by collecting log and device-related data to recommend offers that match your personal interests and to individualize our offer. Further information on Taboola as well as the possibility to deactivate the Taboola cookie can be found at https://www.taboola.com/privacy-policy (Opt-Out information is available under “Site Visitor Choices”).
MSN
Some services are provided by third parties such as Microsoft. If you want to learn more about this service and its privacy, please take a look at the Microsoft terms: (i) Microsoft Service Agreement: https://www.microsoft.com/en-us/servicesagreement/ (ii) Microsoft Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement, and Microsoft Privacy Dashboard at https://account.microsoft.com/privacy/ad-settings/signedout?ru=https:%2F%2Faccount.microsoft.com%2Fprivacy%2Fad-settings
Verizon Media
Some of the web search services provided here are provided by third-party web search service providers. Information on data collection for web search services can be found in the end-user privacy policies of CodeFuel at http://www.codefuel.com/legal/end_user_privacy_policy and of Verizon Media at https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/index.html, both of which are regularly updated.
CassiniLabs
Some of the web search services provided here are provided by third-party web search service providers. Information on data collection for web search services can be found in the end-user privacy policies of CassiniLabs at https://cassinilabs.com/privacy-policy/, both of which are regularly updated.
